Kit · specific
3B Guide + routing
First name + email → starter guide → tagged onboarding toward one door (Club · coaching · lab). Tag: SRC: Web_3B_Guide.
One face · three doors
The ceiling is not your market. It is your capacity under load.
I train ambitious entrepreneurs to clarify, decide, and act when the stakes rise — then you walk through the door that fits.
Exceed limits. Create your norms. Act in the present.
Twenty-three entrepreneurial arenas · hundreds coached · Switzerland · English-first.
Choose your door
Gym
Yann's Club
Weekly practice in the arena — stay sharp without buying the wrong coaching.
Enter the Gym →Private1:1 Coaching
When the decision ceiling is personal — interview first, then the work.
Apply or book →LabLife Performances
Institutional research and diagnostics — not consumer membership.
Open the lab →Under pressure, most ambitious operators perform a borrowed self, freeze at the decision, or replay the same limit. The work is identity, sovereignty, and the arena — not another funnel course.
- Be You — stop performing a borrowed self.
- Be Your Real Boss — own the ceiling you keep hitting.
- Be Your Own Limits — train past the story that freezes you.
Two list jobs — do not mix them
Substack = general newsletter (essays). Kit = specific path (3B Guide + lane onboarding). Never the same weekly blast from both.
Substack · general
Essays newsletter
Long-form thought leadership and discovery. Stage only — not lane sequences, not Club dues, not coaching apply.
Which door fits you?
Door quiz (Tally) — qualify first. Kit holds specific-path email after Publish; Substack stays essays only.
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